CNN is reporting that the next model of the Fiat 500L will include an option never before seen in a car - an espresso machine. The news story says, "The 500L is the first standard-production car in the world to offer a true espresso coffee machine that utilizes the technology of the 'A Modo Mio' pods," the company said in a press release. "It is perfectly integrated in the car with a deck designed expressly by Fiat."
This seems like such an odd idea for an Italian company to think of because you don’t see Italians eating on the run or getting a coffee to go. When you ask a barista for a coffee to go, they look at you odd. In Italian culture, sitting down to enjoy a meal or a coffee is the norm. “Take out” and “to go” don’t exist. Since Fiat is tied to the America carmaker Chrysler, maybe this brilliant idea came out of Detroit, not Torino.
While this may seem like a feature that American car consumers would appreciate, according to the CNN report the car is scheduled for release in Italy, not North America. However, backlash about the idea was over safety and that was from Americans. It will be interesting to see if this new option affects Fiat’s sales.
No comments:
Post a Comment